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Start from your market

Under $1,500/month, Google doesn't get enough clicks to learn. Most roofers waste that money.

Monthly ad budget (paid to Google/Meta)$3,500

You pay this directly and own the accounts.

Ad cost per inquiry$124

Blended across channels. Varies a lot by metro.

Inquiries that qualify70%

Our fee per qualified lead$200

Your close rate25%

Average job value$15,000

Your gross margin30%

Estimated per month

Inquiries

Qualified (billed)

Jobs closed

4.8

Cost per job

$1,521

Ad spend$3,500

Our fees (qualified only)$3,800

Total marketing cost$7,300

Job revenue$72,000

Gross profit on those jobs$21,600

Profit after marketing

$14,300

3.0× return · marketing is 10% of revenue

Estimates only. Real results depend on your market, season, sales process and how fast you call leads back.